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The Roofer Show

If you’re a Roofing Contractor looking to grow your business, make more money, and have more free time this is the podcast for you. Your host Dave Sullivan has been a successful roofing contractor for over 30 years and he shares the good, bad, and the ugly of his experience in contracting. Each week Dave interviews the industry’s top experts to pull out their best business tips and strategies that you can use to take your business to the next level. Get the answers to the questions you have to the day to day problems you face in the “real world of construction” from those that have been there and done it. Whether you have a shop of 1 or 100 there’s something here for you.
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Mar 22, 2024

A new Department of Labor law went into effect on March 11, and it affects everyone who uses subcontractors of any kind. The law focuses on the 1099 vs. W-2 situation, so your sales reps and production crews could be impacted. Dave and John discuss this topic and more with “The Roof Strategist” in today’s episode.

 

Before the interview with Adam Bensman, John gives an update from Peach State Roofing about what we can learn about always striving to be better, presenting a solid brand, and why it pays to wear your company apparel EVERYWHERE.

 

Adam Bensman, aka The Roof Strategist, is a seasoned entrepreneur and recognized expert in the roofing industry. His coaching and consulting approach covers sales, marketing, operations, team building, and financial management. He is the creator of the Roofing Sales Success Formula, which is being used by thousands of roofers in every US state and several foreign countries. He is the author of The Roofing Sales Survivor Guide and is the founder of the Roofing & Solar Reform Alliance (RSRA). RSRA seeks to transform the roofing and solar industry by giving amazing customer experiences and rebuilding integrity in what has been a beleaguered and much-maligned industry. Through his coaching programs, online resources, and speaking engagements, Adam equips professionals to reach their full potential in the roofing business. As a repeat guest on our show, Adam last joined us in 2021 for Episode 205, How To Build Your Sales Dream Team

 

What you’ll hear in this episode:

  • For effective time management, audit your input and measure it against your output.

  • Adam’s mission: to disrupt the roofing industry and bring a new flavor of sales training to give every customer an amazing experience

  • The fact: 77% of homeowners don’t trust contractors and view them as con artists and scammers.

  • The origin of RSRA and the commitment to be different

  • The problems in the roofing industry: a low barrier to entry, unlicensed tradesmen, fraudulent opportunists, a high failure rate, and greed

  • Adam’s perspective on the FLSA (Fair Labor Standards Act), its impact on independent contractors, and what appears to be efforts to squash out the small company

  • The big deal about the FLSA: “The gray area is gone.” 

  • The type of contractors Adam is looking for to join the RSRA: “those who want to outsell, outgrow, and out-compete the rest as we stomp the scum out”

  • The five components of the RSRA pledge–and how it is enforced and policed (You can join today!)

  • An overview of Adam’s sales training, available exclusively to RSRA members

Resources

Connect with Adam Bensman and the RSRA: Website, Join the RSRA, Instagram, YouTube, The Roof Strategist Podcast, and Adam’s book, The Roofing Sales Survivor Guide

*Call or text the RSRA: 303-222-7133

Set up a FREE strategy call with Dave and get a few tips on how you can improve your business:  https://davesullivan.as.me/free-strategy-call

Interested in learning more about our 1-on-1 coaching, our mastermind groups, or our fractional professional services? Email me at dave@theroofercoach.com. or send me a text at (510) 612-1450.

No Plan? No problem. Download our FREE 1-Page Business Plan For Roofing Contractors https://theroofershow.com/plan.

Vetted Sponsors Of The Roofer Show

Have RUBY answer your phones and tee up the sale by leaving a great first impression. Use this link to get up to $150 off your first month’s service: http://get.ruby.com/theroofercoach.

Automate your Follow-Up and close more sales with PROLINE. Get started for FREE at https://useproline.com/. Use promo code “Dave50” for $50 off your first month’s service!

Mar 15, 2024

Do you think your business is worth millions of dollars? You’re going to want to tune in to this episode as Dave and John have a great interview with Greg DeSimone of Catapult Advisory Group. We’re talking all things private equity. If you think your business is worth a fortune, tune in to find out if you have any REAL value…or if you're just going to end up closing the doors and walking away with nothing, like most contractors. Join us to hear more!

What you’ll hear in this episode:

 

  • The importance of having W-2 employees in private equity investments

  • Importance of aligning your “why” with your business

  • Finding your purpose after selling your business

  • Having a strategic plan in place to maximize business value and financial security

  • Building a business with transferability in mind

  • Importance of reputation and scalability

  • Private equity firms investing in reliable businesses with great cash flow, streamlining processes

  • The need for companies to comply with legal regulations

  • Accurate financial statements showing trends over time

  • Holy trinity of valuation: growing a business, profitable bottom line, proper processes

  • Importance of EBITDA (Earnings before interest, taxes, depreciation, amortization)

  • Business franchise model

  • Coaching and masterminds for business owners and entrepreneurs

 

Resources

Set up a FREE strategy call with Dave and get a few tips on how you can improve your business:  https://davesullivan.as.me/free-strategy-call

Interested in learning more about our 1-on-1 coaching, our mastermind groups, or our fractional professional services? Email me at dave@theroofercoach.com. or send me a text at (510) 612-1450.

No Plan? No problem. Download our FREE 1-Page Business Plan For Roofing Contractors https://theroofershow.com/plan.

Vetted Sponsors Of The Roofer Show

Have RUBY answer your phones and tee up the sale by leaving a great first impression. Use this link to get up to $150 off your first month’s service: http://get.ruby.com/theroofercoach.

Automate your Follow-Up and close more sales with PROLINE. Get started for FREE at https://useproline.com/. Use promo code “Dave50” for $50 off your first month’s service!

Connect with Greg DeSimone

LinkedIN

Catapult Advisory Group

 

Mar 8, 2024

If you’ve been with us for the past two episodes, you know that we have covered the first two parts of our three-legged stool of business: “Sell work, do work, and keep score.” Selling work consists of your lead generation, sales, and pre-qualification processes. In doing the work, consistent communication in every part of the job is a key factor in your production process to protect your profit.  Today we tackle the third part; what does it mean to “keep score”? Keeping score is how you look at your financial reports from a job and determine if you made money. Join us for a closer look with Dave and John!

 

What you’ll hear in this episode:

  • John breaks down his CRM and how he tracks the numbers for each job with a pre-job budget and a post-job assessment.

  • Acquisition costs–what they really are and why most contractors don’t understand them and underestimate them

  • Reducing acquisition costs and increasing overall profitability through referrals

  • John’s example from a current Peach State Roofing job and their “8 by 8 campaign”

  • Better brand recognition, premium prices, and superior value are your goals.

  • Referral programs can work! 

  • Reviews are important for your SEO and establishing trust; John shares how Peach State Roofing is getting reviews.

  • How Company Cam makes the review and referral process easy with a follow-up for every job

  • Job costing helps you know if you made money or not.

  • Every dollar saved in budget planning adds up (Saving $500 each on 100 jobs=$50,000 profit!)

  • Understanding your monthly financial statements is everything for a business owner. 

Resources

Set up a FREE strategy call with Dave and get a few tips on how you can improve your business:  https://davesullivan.as.me/free-strategy-call

Interested in learning more about our 1-on-1 coaching, our mastermind groups, or our fractional professional services? Email me at dave@theroofercoach.com. or send me a text at (510) 612-1450.

No Plan? No problem. Download our FREE 1-Page Business Plan For Roofing Contractors https://theroofershow.com/plan.

Vetted Sponsors Of The Roofer Show

Have RUBY answer your phones and tee up the sale by leaving a great first impression. Use this link to get up to $150 off your first month’s service: http://get.ruby.com/theroofercoach.

Automate your Follow-Up and close more sales with PROLINE. Get started for FREE at https://useproline.com/. Use promo code “Dave50” for $50 off your first month’s service!

Mar 1, 2024

You hear us talk every week about the three-legged stool of business: selling work, doing work, and keeping score. Last week’s episode covered the first phase of selling work, and John DeLaurier shared details about the sales process he’s using right now with his company, Peach State Roofing. In today’s episode, Dave and John discuss the “doing work” part of the equation. You can sell a job for a lot of money, but if your production team can’t do the work profitably, you will lose a lot of money. Join us to learn more!

 

What you’ll hear in this episode:

  • How to protect the customer experience with the proper systems for your proposal–and top-notch communication 

  • Why it’s always better to over-communicate with the customer

  • How Peach State Roofing is growing a referral base in 2024 (Reviews and referrals are key in bringing down your customer acquisition costs!)

  • Why you need to price aggressively with your profit margin in mind

  • What it takes to give a great customer experience and make sure your crew is equipped with the knowledge they need for each job

  • How a pre-job conference helps protect your profit

  • How small details can protect against huge profit losses that result when a one-day job turns into a 1-½ day job

  • What it takes to be successful in the residential roofing world

  • Why training is essential so your production crews are protecting your profit

  • How to handle the difficult customer situations that result from miscommunication

  • How John and Peach State Roofing handle change orders and their legal responsibilities to the customer

  • How Dave developed his Perfect 10 Checklist to finish jobs correctly, guarantee quality control, and reduce callbacks

Resources

Set up a FREE strategy call with Dave and get a few tips on how you can improve your business:  https://davesullivan.as.me/free-strategy-call

Interested in learning more about our 1-on-1 coaching, our mastermind groups, or our fractional professional services? Email me at dave@theroofercoach.com. or send me a text at (510) 612-1450.

No Plan? No problem. Download our FREE 1-Page Business Plan For Roofing Contractors https://theroofershow.com/plan.

Vetted Sponsors Of The Roofer Show

Have RUBY answer your phones and tee up the sale by leaving a great first impression. Use this link to get up to $150 off your first month’s service: http://get.ruby.com/theroofercoach.

Automate your Follow-Up and close more sales with PROLINE. Get started for FREE at https://useproline.com/. Use promo code “Dave50” for $50 off your first month’s service!

Feb 23, 2024

Welcome to another great episode of The Roofer Coach! We have a great topic for you today as Dave and John discuss the best sales process you can use in 2024. This topic comes up often in our mastermind group, and we think a deeper look will be helpful for our listeners. Learn how a better sales process will help you close more deals and increase your profit margins. Join us to learn more!

 

What you’ll hear in this episode:

  • How a coach will help you implement a better sales process and stay on track to meet your goals

  • What to know about the effort and cost of acquiring a customer (Hint: your customer acquisition cost is probably WAY more than you think it is!)

  • What to know about getting customer reviews and posting content to build your online presence

  • Why you should offer only 1-2 services (You can’t do everything and stand out in the roofing industry.)

  • Why having a great website is the foundation of your sales process

  • How to know what your customer really wants

  • Steps in the best sales process:

    • Make it easy for your prospect to schedule an appointment and get the information they want. (Automation from Roof Quote Pro and Company Cam make it easier!)

    • Do the inspection and have all your pre-qualifications completed ahead of time–before you even go look at their roof.

    • Present the proposal. (John includes “hero” pages, his company story, and information about the customer journey, pricing, options, etc. All of these things help to build trust.)

    • Have follow-up processes set up for every customer, whether they buy now or not. 

  • Why you must show differentiators at EVERY step of the sales process to stand out from your competitors

Resources

Set up a FREE strategy call with Dave and get a few tips on how you can improve your business:  https://davesullivan.as.me/free-strategy-call

Interested in learning more about our 1-on-1 coaching, our mastermind groups, or our fractional professional services? Email me at dave@theroofercoach.com. or send me a text at (510) 612-1450.

No Plan? No problem. Download our FREE 1-Page Business Plan For Roofing Contractors https://theroofershow.com/plan.

Vetted Sponsors Of The Roofer Show

Have RUBY answer your phones and tee up the sale by leaving a great first impression. Use this link to get up to $150 off your first month’s service: http://get.ruby.com/theroofercoach.

Automate your Follow-Up and close more sales with PROLINE. Get started for FREE at https://useproline.com/. Use promo code “Dave50” for $50 off your first month’s service!

Feb 16, 2024

What makes us different? Out of all the podcasts out there, why should you listen to this one? How can we help you grow your roofing business? The short answer is that we want to help you be sustainably profitable. “The smart guy doesn’t learn from his own mistakes—-he learns from the mistakes of others!” We have made all the mistakes and paid the price, and our goal is to help you avoid those costly mistakes and common pitfalls that can jeopardize the profitability in your roofing business. In today’s episode, Dave and John share helpful business tips, practices, experiences, and advice to get you on the road to profitability. Join us!

 

What you’ll hear in this episode:

  • Why your “elevator pitch” is what The Roofer Coach is all about: What problem are you going to solve, and how are you going to do it better than others?

  • How The Roofer Coach solves your problem

  • Why most contractors should NOT be in business

  • How we point you toward resources, tools, systems, and processes that can make a big difference

  • Why we want to help roofing contractors avoid costly mistakes

  • Our goals for you through The Roofer Coach

  • Why you should build your business to sell–whether it’s in the near future or down the road

  • Highlights from Dave and John’s background stories

  • The hard truth: “Sales is vanity, profit is sanity, but cash flow is reality.”

  • Why profitability is the foundation of EVERYTHING in your business

  • A recent review that sums up what The Roofer Coach is about in bringing value and integrity to the roofing business

Resources

Set up a FREE strategy call with Dave and get a few tips on how you can improve your business:  https://davesullivan.as.me/free-strategy-call

Interested in learning more about our 1-on-1 coaching, our mastermind groups, or our fractional professional services? Email me at dave@theroofercoach.com. or send me a text at (510) 612-1450.

No Plan? No problem. Download our FREE 1-Page Business Plan For Roofing Contractors https://theroofershow.com/plan.

Vetted Sponsors Of The Roofer Show

Have RUBY answer your phones and tee up the sale by leaving a great first impression. Use this link to get up to $150 off your first month’s service: http://get.ruby.com/theroofercoach.

Automate your Follow-Up and close more sales with PROLINE. Get started for FREE at https://useproline.com/. Use promo code “Dave50” for $50 off your first month’s service!

Feb 9, 2024

We have an exciting show for you today! My usual co-host, John DeLaurier, is not joining us today, but we have a great repeat guest. He is Benny Fisher, the founder and visionary of The Big Fish Contracting Company, a leading provider of roofing, siding, and gutter services in Pennsylvania. He has joined forces with Contractor Dynamics, a move that amplifies his impact on the contractor community.

 

As an entrepreneur, public speaker, coach, consultant, and marketer, Benny inspires and guides contractors in scaling their businesses and achieving greater heights. He also hosts The Big Fish Cares Podcast, which shares the stories and journeys of influential people from all walks of life to inspire others. 

 

What you’ll hear in this episode:

  • What’s new with Benny and The Big Fish Cares Podcast

  • How Benny discovered his true passion and purpose

  • Why the majority of contractors shouldn’t be in business

  • Why Benny calls himself a facilitator

  • Tangible takeaways from The Big Fish:

    • You are the general contractor of your marketing.

    • You can’t do it all. (Learn what to outsource and what to do in-house.)

    • You can’t win without communication and accountability.

    • You can’t pay your way out of marketing.

    • You want to be omnipresent–be everywhere.

  • 5 steps to becoming “five-mile famous”: clarity, creating value through content, distribution, tracking your ads, analyzing/adjusting

  • Why consistency is the key to marketing

  • How Benny created The Arena Mastermind, the world’s best contracting mastermind

  • Why building the best brand is NOT all about profit

  • Benny’s hack to get 5-star customer reviews

Resources

Connect with Benny and find out more about The Big Fish Podcast, The Arena Mastermind, and more! Website

Set up a FREE strategy call with Dave and get a few tips on how you can improve your business:  https://davesullivan.as.me/free-strategy-call

Interested in learning more about our 1-on-1 coaching, our mastermind groups, or our fractional professional services? Email me at dave@theroofercoach.com. or send me a text at (510) 612-1450.

No Plan? No problem. Download our FREE 1-Page Business Plan For Roofing Contractors https://theroofershow.com/plan.

Vetted Sponsors Of The Roofer Show

Have RUBY answer your phones and tee up the sale by leaving a great first impression. Use this link to get up to $150 off your first month’s service: http://get.ruby.com/theroofercoach.

Commercial Roofing Contractors get more qualified leads with PEAK LEADS. Set up a strategy call at http://peakleads.io.

Automate your Follow-Up and close more sales with PROLINE. Get started for FREE at https://useproline.com/. Use promo code “Dave50” for $50 off your first month’s service!

Feb 2, 2024

Whether you are looking to hire your very first salesperson or your fifth or sixth, it’s a move that greatly impacts the success of your roofing business. Don’t you want your next hiring move to be a profitable step forward in your business? Today’s episode is a conversation between Dave and John DeLaurier of the newly branded Peach State Roofing, and you can listen in and learn from their mistakes, tips, and experiences. Join us!

What you’ll hear in this episode:

  • How to get very clear about the role you are hiring for

  • John’s process of posting his hiring ad for a salesperson using tools like ChatGPT and Facebook

  • The pros and cons of hiring from inside or outside the roofing industry

  • Why knowing your numbers is essential before discussing pay with a potential salesperson

  • Why John aims for a maximum 45% close rate at Peach State Roofing to be as profitable as possible and keep his promises to his crew, staff, and customers

  • Why it is essential to set realistic earning expectations for every new hire

  • Dave’s tips on how to sell: determine the problem by asking open-ended questions, provide the solution, and close the deal

Resources

Set up a FREE strategy call with Dave and get a few tips on how you can improve your business: https://davesullivan.as.me/free-strategy-call

Interested in learning more about our 1-on-1 coaching, our mastermind groups, or our fractional professional services? Email me at dave@theroofercoach.com.

Or simply send me a text at (510) 612-1450

No Plan? No problem. Download our FREE 1-Page Business Plan For Roofing Contractors https://theroofershow.com/plan.

Vetted Sponsors Of The Roofer Show

Have RUBY answer your phones and tee up the sale by leaving a great first impression. Use this link to get up to $150 off your first month’s service: http://get.ruby.com/theroofercoach.

Commercial Roofing Contractors get more qualified leads with PEAK LEADS. Set up a strategy call at http://peakleads.io.

Automate your Follow-Up and close more sales with PROLINE. Get started for FREE at https://useproline.com/. Use promo code “Dave50” for $50 off your first month’s service!

 

Jan 26, 2024

Know your numbers! You’ve heard it here at least a million times. “Keeping score” is one leg of the three-legged stool of your business, and one of the most important numbers is your gross profit. The roofing business is packed with ups and downs around your cash flow, and you need to navigate that ride with the right approach. Join us to learn more in today’s show!

Diane Gilson created Info Plus Accounting in 1994 to help business owners. She has created many workshops and classes for contractors and is recognized as a top expert in her field. She is Dave’s go-to financial guru, and she returns to today’s show with more expert advice. Diane knows the numbers of the roofing business inside and out, and she loves to teach others how to handle the month-to-month rollercoaster of gross profit.

Before our interview with Diane, hear the conversation between Dave and John DeLaurier about a specific job of John’s that went south quickly with a customer who was impossible to please–and how John handled the situation. On the other hand, he shares the success of a big job that is going well and staying well under budget. Dave gives insight into a consulting job of his on a huge, multimillion-dollar commercial roofing project.

What you’ll hear in this episode:

  • How knowing your numbers will keep you on a constant correction process, which is necessary for gross profit

  • How Diane came to the work she does today

  • What is gross profit? Why does it matter?

  • Considerations in a cash-basis business

  • How accrual basis accounting works with mismatching and adjustments

  • Why the first step in conquering the gross profit rollercoaster is to have an estimate

  • How your bookkeeper can get more training and knowledge

  • An overview of Diane’s resources and classes

Resources

Be sure to check out Diane’s Website where you will find a wide variety of additional resources, blog articles, videos, and related products and training. 

And download her free eBook to set up your financials the easy way.

Set up a FREE strategy call with Dave and get a few tips on how you can improve your business: https://davesullivan.as.me/free-strategy-call

Interested in learning more about our 1-on-1 coaching, our mastermind groups, or our fractional professional services? Email me at dave@theroofercoach.com.

Or simply send me a text at (510) 612-1450

No Plan? No problem. Download our FREE 1-Page Business Plan For Roofing Contractors https://theroofershow.com/plan.

Vetted Sponsors Of The Roofer Show

Have RUBY answer your phones and tee up the sale by leaving a great first impression. Use this link to get up to $150 off your first month’s service: http://get.ruby.com/theroofercoach.

Commercial Roofing Contractors get more qualified leads with PEAK LEADS. Set up a strategy call at http://peakleads.io.

Automate your Follow-Up and close more sales with PROLINE. Get started for FREE at https://useproline.com/. Use promo code “Dave50” for $50 off your first month’s service!

Jan 19, 2024

Today's episode is your blueprint for success. We will give you the essential guide to business planning for contractors.

Do you have a business plan in place for 2024? If you don’t know where you’re going, any road will take you there! The problem is that too many contractors wander around in no particular direction and with no plan. We created the 1 Page Business Plan because it makes things simple. The magic is in the thought and planning process it takes to create your business plan. Know where you were in 2023 and where you want to go in 2024! Learn more with Dave Sullivan and John DeLaurier in today’s episode!

 

What you’ll hear in this episode:

  • Why you must start with the end in mind

  • How to get clarity and focus on the What, Who, Where, and Why of your business

  • Why offering too many services will sink your profitability

  • How to identify your ideal customer and figure out how you can help them

  • Why a “spray and pray” approach to marketing is NOT the answer

  • How to zero in on your focus: What problem can you solve better than competitors, and how will you do it?

  • How to do a SWOT analysis of your Strengths, Weaknesses, Opportunities, and Threats

  • The three big KPIs that John is tracking right now for Peach State Roofing

  • The truth about backlog, staying “busy,” and profit

  • How automations can improve your profitability

  • Why you have to keep the “view” in mind (What do you want your business to look like at the end?)

Resources

Set up a FREE strategy call with Dave and get a few tips on how you can improve your business:  https://davesullivan.as.me/free-strategy-call

Interested in learning more about our 1-on-1 coaching, our mastermind groups, or our fractional professional services? Email me at dave@theroofercoach.com.

Or simply send me a text at (510) 612-1450

No Plan? No problem. Download our FREE 1-Page Business Plan For Roofing Contractors https://theroofershow.com/plan.

Vetted Sponsors Of The Roofer Show

Have RUBY answer your phones and tee up the sale by leaving a great first impression. Use this link to get up to $150 off your first month’s service: http://get.ruby.com/theroofercoach.

Commercial Roofing Contractors get more qualified leads with PEAK LEADS. Set up a strategy call at http://peakleads.io.

Automate your Follow-Up and close more sales with PROLINE. Get started for FREE at https://useproline.com/. Use promo code “Dave50” for $50 off your first month’s service!

Jan 12, 2024

A recent episode of The Roofer Coach analyzed the #1 question that homeowners ask: “What will my roof cost?” The #2 question that homeowners ask is just as important: “Why do you have a higher price?” There are key factors in that question and answer, and we are breaking it down on today’s show. Join us!

 

Before our interview, Dave catches up with John DeLaurier and gets the latest developments in his company’s rebranding to Peach State Roofing. John discusses a slow January and the challenges in hiring the right people. Dave and John explain why the keys to hiring are to know your numbers and build a solid brand, along with knowing what you can afford and how much a new hire will cost.

 

Tim Brown from the Hook Agency teaches people how to optimize their websites. Tim helps build beautiful websites that drive traffic to your websites and get the most SEO for your investment. He is our go-to guy for all things websites, so Tim is the perfect person to help us break down the #2 question that homeowners ask a roofing contractor.

 

What you’ll hear in this episode:

  • Updates from Tim about his work at the Hook Agency and his busy life at home

  • The value of having a business coach/consultant

  • How Tim answers the question, “Why is your price higher?” about the Hook Agency

  • How to identify your three most differentiated features per your customer reviews by using Tim’s tool at www.hookagency.com/reviews 

  • How to clean up your NAP (name, address, and phone number) to optimize SEO: www.whitespark.ca/listings-service  

  • Why the trust factor is paramount to your customers

  • Questions to ask if your close rate is too high or too low

  • Why customer reviews help people trust you and can be used on websites and in sales presentations

  • Why Tim identifies these five vital components of your website

  • How to make your differentiation clear in your “kitchen table” presentations

Resources

Connect with Tim Brown and the Hook Agency: Website

Set up a FREE strategy call with Dave and get a few tips on how you can improve your business:  https://davesullivan.as.me/free-strategy-call

Interested in learning more about our 1-on-1 coaching, our mastermind groups, or our fractional professional services? Email me at dave@theroofercoach.com.

Or simply send me a text at (510) 612-1450

No Plan? No problem. Download our FREE 1-Page Business Plan For Roofing Contractors https://theroofershow.com/plan.

Vetted Sponsors Of The Roofer Show

Have RUBY answer your phones and tee up the sale by leaving a great first impression. Use this link to get up to $150 off your first month’s service: http://get.ruby.com/theroofercoach.

Commercial Roofing Contractors get more qualified leads with PEAK LEADS. Set up a strategy call at http://peakleads.io.

Automate your Follow-Up and close more sales with PROLINE. Get started for FREE at https://useproline.com/. Use promo code “Dave50” for $50 off your first month’s service!

Jan 5, 2024

 From the beginning, you should be building your roofing business to sell. Today’s show is all about how to get the life you want and the freedom you deserve. If you want to know how to WIN at the roofing game in 2023, don’t miss this episode! Join us now to learn more from today’s guest!

Dmitry Lipinskiy has it all together when it comes to being successful in the roofing business, and he loves helping others find their own success. He has a YouTube Channel, Directorii, and Roofing Business School, and is making a name for himself in our field. Dmitry built his roofing business from scratch and sold it, and he understands what it takes to succeed in lead generation, marketing, and profitability. My co-host, John DeLaurier, and I are excited to welcome Dmitry to the show to share his wealth of knowledge with us today.

Resources

Set up a FREE strategy call with Dave and get a few tips on how you can improve your business: https://davesullivan.as.me/free-strategy-call

Interested in learning more about our 1-on-1 coaching, our mastermind groups, or our fractional professional services? Email me at dave@theroofercoach.com.

Or simply send me a text @510 612-1450

No Plan? No problem. Download our FREE 1-Page Business Plan For Roofing Contractors https://theroofershow.com/plan.

Vetted Sponsors Of The Roofer Show

Have RUBY answer your phones and tee up the sale by leaving a great first impression. Use this link to get up to $150 off your first month’s service: http://get.ruby.com/theroofercoach.

Commercial Roofing Contractors get more qualified leads with PEAK LEADS. Set up a strategy call at http://peakleads.io.

Automate your Follow-Up and close more sales with PROLINE. Get started for FREE at https://useproline.com/. Use promo code “Dave50” for $50 off your first month’s service!



 

Dec 29, 2023

The smart guy doesn’t learn from his own mistakes, he learns from the mistakes of others! This episode is all about sharing the experiences of others, so it’s best to leave your ego at the door and open your mind because what I share with you today is going to help to get you unstuck and back on track to running a profitable roofing business in 2024!

Resources

Set up a FREE strategy call with Dave and get a few tips on how you can improve your business: https://davesullivan.as.me/free-strategy-call

Interested in learning more about our 1-on-1 coaching, our mastermind groups, or our fractional professional services? Email me at dave@theroofercoach.com.

Or simply send me a text @510 612-1450

No Plan? No problem. Download our FREE 1-Page Business Plan For Roofing Contractors https://theroofershow.com/plan.

Vetted Sponsors Of The Roofer Show

Have RUBY answer your phones and tee up the sale by leaving a great first impression. Use this link to get up to $150 off your first month’s service: http://get.ruby.com/theroofercoach.

Commercial Roofing Contractors get more qualified leads with PEAK LEADS. Set up a strategy call at http://peakleads.io.

Automate your Follow-Up and close more sales with PROLINE. Get started for FREE at https://useproline.com/. Use promo code “Dave50” for $50 off your first month’s service!

Dec 22, 2023

What’s your plan for 2024? The roofing contractors who will be successful in the coming year are those who have a clear plan with specific steps to take for maximum profitability. In today’s show, you’ll hear my conversation with John DeLaurier as he was driving to Orlando for the Roofing Process Conference. John explained why he took the time to attend this conference, what he wanted to get out of the conference, and why he took his team with him. John also brought us up to date with the rebranding of DeLaurier Roofing to Peach State Roofing, a process that has taken several months and proven to be a significant financial investment. John is going into 2024 with a solid plan, and he shares his tips for a profitable 2024. Steal these tips for your business success!

 

Resources

Set up a FREE strategy call with Dave and get a few tips on how you can improve your business: https://davesullivan.as.me/free-strategy-call

Interested in learning more about our 1-on-1 coaching, our mastermind groups, or our fractional professional services? Email me at dave@theroofercoach.com.

Or simply send me a text @510 612-1450

No Plan? No problem. Download our FREE 1-Page Business Plan For Roofing Contractors https://theroofershow.com/plan.

Vetted Sponsors Of The Roofer Show

Have RUBY answer your phones and tee up the sale by leaving a great first impression. Use this link to get up to $150 off your first month’s service: http://get.ruby.com/theroofercoach.

Commercial Roofing Contractors get more qualified leads with PEAK LEADS. Set up a strategy call at http://peakleads.io.

Automate your Follow-Up and close more sales with PROLINE. Get started for FREE at https://useproline.com/. Use promo code “Dave50” for $50 off your first month’s service!

Dec 15, 2023

What is the #1 question from homeowners regarding the roofing industry? “How much is my roof going to cost?” The team at Roofle has developed a powerful price quoting tool called Roof Quote PRO that can enhance your customer service in every way. Times are changing in the roofing industry, and old-school methods don’t work with today’s consumers. Join us to learn more about this cutting-edge technology that is available now!

 

Dave and John are joined by Mike Goldenstein, the Chief Revenue Officer at Roofle. Mike logged over 30 years in every aspect of the roofing industry before joining Roofle last year. He explains how Roof Quote PRO is changing everything in the customer experience around getting a new roof and why Roofle remains committed to innovation and simplicity in everything they do.

 

Before they talk with Mike, Dave and John discuss the latest developments in the rebranding of DeLaurier Roofing to Peach State Roofing, along with why rebranding is a BIG deal with many details to consider.

 

What you’ll hear in this episode:

  • How things are changing rapidly in the roofing industry and requiring a mindset shift from roofing contractors

  • How Roof Quote PRO works like no other tool in the roofing industry

  • How to give the customer a great experience with Roof Quote PRO

  • John’s perspective as a roofing business owner about how Roof Quote PRO solves problems and helps his business in various ways

  • Why customers trust a roofing business more if you are transparent with your price

  • Why price is just one of the pillars that customers consider in the value their roofing contractor can bring them

  • How Roof Quote PRO can be a tool to connect roofing contractors to local realtors for additional leads

  • What Mike sees in lead magnets that actually work

  • Why the Roofle team is committed to making Roof Quote PRO “always innovative and profoundly simple”

  • Mike’s overview of the new features in Roof Quote PRO that will enhance the customer experience

Resources

Connect with Mike and Roofle: Website, Instagram, Facebook, and LinkedIn

Mentioned in this episode: They Ask You Answer by Marcus Sheridan

Set up a FREE strategy call with Dave and get a few tips on how you can improve your business:  https://davesullivan.as.me/free-strategy-call

Interested in learning more about our 1-on-1 coaching, our mastermind groups, or our fractional professional services? Email me at dave@theroofercoach.com.

Or simply send me a text @510 612-1450

No Plan? No problem. Download our FREE 1-Page Business Plan For Roofing Contractors https://theroofershow.com/plan.

Vetted Sponsors Of The Roofer Show

Have RUBY answer your phones and tee up the sale by leaving a great first impression http://get.ruby.com/theroofercoach.

Commercial Roofing Contractors get more qualified leads with PEAK LEADS. Set up a strategy call at http://peakleads.io.

Automate your Follow-Up and close more sales with PROLINE. Get started for FREE at https://useproline.com/.

Dec 8, 2023

Marketing is a common topic on The Roofer Coach for the simple reason that so many roofing contractors are doing it wrong. They hire agencies that don’t produce the desired outcomes, throw money into futile efforts, or simply don’t budget enough for the right kind of marketing. Today’s show covers how to approach marketing to become “5-mile famous.” Join us to learn more!

Elizabeth Lytle is with Contractor Dynamics, the roofing industry’s leading marketing training company. Their marketing training program is exclusively focused on growth-minded roofing companies. They partner with business owners and companies to equip them to take control over their marketing to create predictable growth. 

Before our interview with Elizabeth, John DeLaurier gives highlights of his rebranding process at DeLaurier Roofing, including a rundown of all that is involved in this massive endeavor.

 

What you’ll hear in this episode:

  • Why a relationship with an ad agency doesn’t work for roofing contractors: “YOU need to steer that ship!”

  • Why in-house marketing allows for more clarity, transparency, and tracking the numbers

  • How to get started with a marketing program through Contractor Dynamics

  • Why a business owner has to take extreme ownership of their marketing

  • How to identify your ideal client avatar, find out where he/she hangs out, and follow up with your messaging (John explains how he has done this in his rebranding process.)

  • Why success happens when the marketing team and sales team are collaborating

  • Why you should be marketing all year long and always align with your core values

  • How to begin with a marketing budget

  • How to focus on differentiating your business and demonstrating your value

  • How to be “5-mile famous”

Resources

Connect with Elizabeth Lytle and Contractor Dynamics: Website, LinkedIn, Instagram, and Facebook

Set up a FREE strategy call with Dave and get a few tips on how you can improve your business:  https://davesullivan.as.me/free-strategy-call

Interested in learning more about our 1-on-1 coaching, our mastermind groups, or our fractional professional services? Email me at dave@theroofercoach.com.

Or simply send me a text @510 612-1450

No Plan? No problem. Download our FREE 1-Page Business Plan For Roofing Contractors https://theroofershow.com/plan.

To find out more about 7 Steps to Getting More Qualified Leads for Your Roofing Business, call Dave. (510) 612-1450

 

Vetted Sponsors Of The Roofer Show

Have RUBY answer your phones and tee up the sale by leaving a great first impression http://get.ruby.com/theroofercoach.

Commercial Roofing Contractors get more qualified leads with PEAK LEADS. Set up a strategy call at http://peakleads.io.

Automate your Follow-Up and close more sales with PROLINE. Get started for FREE at https://useproline.com/.

Dec 1, 2023

What is a GPO? Even in the roofing industry, the concept of a GPO (Group Purchasing Organization) is new and not widely understood. Let’s learn more about the Limitless GPO Group in today’s show!

Limitless Roofing Group was founded in 2022 by 25-year roofing industry veteran, Miller Weedn, and 20-year organizational leadership and training veteran, Dylan McCabe. Dylan joins Dave and John for today’s episode about the benefits roofing contractors can find by joining the Limitless Roofing GPO. Limitless GPO currently has 44 members (and counting) and operates in all 50 states with a passion for bringing roofing business owners together to maximize their profitability.  

Before our interview with Dylan, John DeLaurier unveils the result of his long-awaited rebranding of DeLaurier Roofing to Peach State Roofing, including the steps he’s taken and what the future next steps are in the process.

 

What you’ll hear in this episode:

  • Why a common challenge among roofing business owners is how to find and retain top sales talent

  • Why, as a roofing business owner, you need to hire the right WHO

  • Why groups like a Mastermind or a GPO are beneficial in helping contractors learn from each other and find accountability and partnership

  • The common problems Dylan finds with a GPO: marketing (because almost no one knows what a GPO is or what it does) and landing deals

  • How membership in a GPO works—and how you can join now for FREE!

Resources

Set up a FREE strategy call with Dave and get a few tips on how you can improve your business:  https://davesullivan.as.me/free-strategy-call

Interested in learning more about our 1-on-1 coaching, our mastermind groups, or our fractional professional services? Email me at dave@theroofercoach.com.

Or simply send me a text @510 612-1450

No Plan? No problem. Download our FREE 1-Page Business Plan For Roofing Contractors https://theroofershow.com/plan.

Vetted Sponsors Of The Roofer Show

Have RUBY answer your phones and tee up the sale by leaving a great first impression http://get.ruby.com/theroofercoach.

Commercial Roofing Contractors get more qualified leads with PEAK LEADS. Set up a strategy call at http://peakleads.io.

Automate your Follow-Up and close more sales with PROLINE. Get started for FREE at https://useproline.com/.

Connect with Dylan McCabe and Limitless Roofing Group

Website

Facebook

LinkedIn

Mentioned by Dylan

Who Not How by Dan Sullivan and Dr. Benjamin Hardy

Nov 24, 2023

Today, we revisit a previous show, which is a listener favorite! 

The good, the bad, and the ugly: On today’s episode, I’ll be sharing my experiences with being a successful roofing contractor from that least favorite (but very effective) educator of ours: the school of hard knocks.

I also cover some of the most common problems that my coaching clients encounter.

Learn how to avoid these pitfalls so that you can build a sustainably profitable roofing business!

What you’ll hear in this episode:

  • Why you must FIRST take a look at your financials.
  • Polish up your sales skills.
  • The importance of having systems and processes in place (from start to finish) when you’re doing a job.
  • Know ALL of your costs associated with each job. Run your business by the numbers.
  • Can your business run without you?
  • This is what a profitable business in the roofing industry looks like: A 10% salary for the owner and a 10% net profit. Are you paying yourself a salary?
  • Commercial vs. residential: Where are you making your money? What about overhead?
  • Devise a strategic plan for how you want to niche your work.
  • Do you need one-on-one coaching? I'm here to help! Contact me here and let’s get to know each other over a FREE one-hour call.

Resources

Connect with Paul and Contractor Staffing Source: Website, Email, and 415-549-5950

Set up a FREE strategy call with Dave and get a few tips on how you can improve your business:  https://davesullivan.as.me/free-strategy-call

Interested in learning more about our 1-on-1 coaching, our mastermind groups, or our fractional professional services? Email me at dave@theroofercoach.com.

Or simply send me a text @510 612-1450

No Plan? No problem. Download our FREE 1-Page Business Plan For Roofing Contractors https://theroofershow.com/plan.

Vetted Sponsors Of The Roofer Show

Have RUBY answer your phones and tee up the sale by leaving a great first impression http://get.ruby.com/theroofercoach.

Commercial Roofing Contractors get more qualified leads with PEAK LEADS. Set up a strategy call at http://peakleads.io.

Automate your Follow-Up and close more sales with PROLINE. Get started for FREE at https://useproline.com/.

Nov 17, 2023

Your A-players are everything! They are one factor that can have the biggest impact on your business success. Many contractors make the mistake of keeping sub-par employees around with the excuse that there aren’t good workers out there–but there are! They are working for someone else, so you have to go find them! Efforts to recruit, train, and retain A-players should always be happening in your business. Join us to learn more in today’s show!

 

I’m joined by Paul Sannenman, the founder of Dream Business Coaching. He is a construction business coach who has coached over 400 companies in the last 30 years. He helps clients make more money in less time–and have more FUN. With his refined expertise and wisdom, Paul shares with us his knowledge of the ins and outs of successful recruiting to bring in A-players.

 

What you’ll hear in this episode:

  • Before the interview with Paul, Dave replays a clip from his Short Business Tips series from a couple of years ago: “Why You, as a Roofing Contractor, Should Be Watching Shark Tank.” Watching Shark Tank will help you:

    • Learn to hone your perspective on business success by asking, “What am I selling? What problems does my business solve? What differentiates me from my competition?”

    • Learn why you MUST know your numbers!

  • How Paul developed his coaching business and recruiting expertise

  • Why you need a good applicant tracking system and a good assessment to determine who the best people are

  • Why the wrong hiring decision can cost you up to $50k

  • Why keep employees who set a low bar for your culture and your corporate values??

  • The easy #1 question to ask to determine who an A-player is: “If I had to start over, would I hire this person back?”

  • Why it’s WAY cheaper to pay a recruiter than to hire the wrong person!

  • How Paul uses recruiting assessments and video interviews

  • Why a values fit is more important than a skills fit

  • Why the right ad is key in recruiting

  • What it costs to use a recruiter

  • Paul’s #1 tip for contractors: Recruit all the time!

Resources

Connect with Paul and Contractor Staffing Source: Website, Email, and 415-549-5950

Set up a FREE strategy call with Dave and get a few tips on how you can improve your business:  https://davesullivan.as.me/free-strategy-call

Interested in learning more about our 1-on-1 coaching, our mastermind groups, or our fractional professional services? Email me at dave@theroofercoach.com.

Or simply send me a text @510 612-1450

No Plan? No problem. Download our FREE 1-Page Business Plan For Roofing Contractors https://theroofershow.com/plan.

Vetted Sponsors Of The Roofer Show

Have RUBY answer your phones and tee up the sale by leaving a great first impression http://get.ruby.com/theroofercoach.

Commercial Roofing Contractors get more qualified leads with PEAK LEADS. Set up a strategy call at http://peakleads.io.

Automate your Follow-Up and close more sales with PROLINE. Get started for FREE at https://useproline.com/.

Nov 10, 2023

Want to sell more roofing jobs? Financing might be the answer for you! In today’s show, you’ll learn how to boost your sales with a seamless process of fast funding that appeals to your customers. Join us to learn more!

 

Chris Scoville is a pioneer in home improvement financing. He is a true advocate for roofing contractor success while looking out for the best benefits for homeowners, as well. His expertise at Scoville Financing is helping to educate and support contractors about financing for their consumers at the point of sale.

 

What you’ll hear in this episode:

  • How John is finding success by offering financing options to his customers

  • How financing options work for the financial benefit of the consumer while boosting your sales

  • Why financing makes perfect sense in today’s changing market

  • How the prequalification and approval processes work with financing

  • Common misconceptions (mostly from old-school roofers) about financing

  • How dealer fees work in the financing process

  • A look at the numbers proving that financing benefits both consumer and contractor

Resources:

Connect with Chris Scoville:

Website and LinkedIn

Time is running out! Are you eligible for the Employee Retention Credit (ERC)? Visit www.rpcfinancial.com to find out!

Do you need help with your books? We have a certified Quickbooks pro who is waiting to help you! Email John or Dave or contact us on Instagram for more information!

Connect with John DeLaurier:  www.calldrr.com, Instagram, and Facebook

Connect with Dave via text message: (510) 612-1450

Let me know if you’d like to join one of our new Mastermind groups for contractors. Email me: dave@theroofershow.com or visit The Roofer Mastermind to sign up.

Download my FREE 1-Page Business Plan template at www.theroofershow.com.

Contact me about one-on-one coaching at www.theroofercoach.com.

We need reviews of the podcast! Please leave a five-star review. It matters!

Vetted Sponsors of the Roofer Show

Check out the programs that will help you gain confidence in your sales process, become a better leader, and build a winning sales team at Salestransformationgroup.com/roofershow

Tee up the sale and make a great first impression by having a friendly, professional receptionist answer your phone with Ruby Receptionists. Use this link for up to $150 off your first month’s service! get.ruby.com/theroofercoach

Be the modern-day contractor! We help you leverage technology to generate, organize, and maximize commercial roofing leads. Find out more about Peak Leads at Peakleads.io.

Automate your systems and do follow-ups better! Check out ProLine and use promo code “Dave50” for 50% off your first month’s service! Additional bonuses are available for the first 100 contractors who sign up for the newest version, which just launched on August 1, 2023!

Nov 3, 2023

Getting more leads does NOT equal sales success! Leads that aren’t well-qualified and specifically targeted will waste your valuable time. We are diving into this topic in today’s show. Join us!

Before Dave and John get into the interview with today’s expert guest, they discuss John’s rebranding process at DeLaurier Roofing, especially how he’s going about this expensive endeavor. Rebranding expert Dan Antonelli helped uncover the basics with us in Episode 333, "Is Your Roofing Business Branded or Blanded?"

 

Today’s guest is Ryan Groth from Sales Transformation Group. He has been on the show several times before, including his most recent appearance in  Episode 199, "What is Your Definition of Success?" Ryan discusses how to sell and why selling skills are important. The most important starting point is your WHY. What is your destination? Where are you headed? To be successful in roofing sales, you have to ask the right questions to the right people and listen for the answers.

 

Dave and John discuss how our definition of success changes over time and why it helps to revisit your business goals several times each year. The Roofer Coach’s 1-Page Business Plan can help point you in the right direction. Find the instant download at www.theroofershow.com.  

 

What you’ll hear in this episode:

  • What’s going on for Ryan right now–and why shared goals and vision are vital

  • John’s definition of success and how it’s changed over the years

  • How to identify your “leashes” that keep you stuck

  • How Ryan uses the Sales Competency Assessment–and how it shows that only 4% of those evaluated are strong at consultative selling

  • Why training, coaching, and education for salespeople can flip the numbers on your sales performance

  • Why there is always more to learn in the sales process

  • How a 2, 3, or 5% increase in your close rate can make a life-changing difference for your company

  • Why we need “unconscious competence” to demonstrate our skills in the marketplace without effort

  • The fastest ways to make money and grow your roofing business

  • Why your close rate sucks: you are speaking to the wrong people and you can’t sell

  • How Sales Transformation Group helps improve close rates through their patented ATTMO methodology (Analyze, Train, Transform, Measure, and Optimize)

  • Ryan’s highlights of events and programs for contractors that are offered by STG

Resources Mentioned:

Connect with Ryan Groth and Sales Transformation Group

 Website

 Instagram

 LinkedIn

 YouTube

Book Recommended by Ryan

The Gap and The Gain by Dan Sullivan

Time is running out! Are you eligible for the Employee Retention Credit (ERC)? Visit www.rpcfinancial.com to find out!

Do you need help with your books? We have a certified Quickbooks pro who is waiting to help you! Email John or Dave or contact us on Instagram for more information!

Connect with John DeLaurier:  www.calldrr.com, Instagram, and Facebook

Connect with Dave via text message: (510) 612-1450

Let me know if you’d like to join one of our new Mastermind groups for contractors. Email me: dave@theroofershow.com or visit The Roofer Mastermind to sign up.

Download my FREE 1-Page Business Plan template at www.theroofershow.com.

Contact me about one-on-one coaching at www.theroofercoach.com.

We need reviews of the podcast! Please leave a five-star review. It matters!

Vetted Sponsors of the Roofer Show

Check out the programs that will help you gain confidence in your sales process, become a better leader, and build a winning sales team at Salestransformationgroup.com/roofershow

Tee up the sale and make a great first impression by having a friendly, professional receptionist answer your phone with Ruby Receptionists. Use this link for up to $150 off your first month’s service! get.ruby.com/theroofercoach

Be the modern-day contractor! We help you leverage technology to generate, organize, and maximize commercial roofing leads. Find out more about Peak Leads at Peakleads.io.

Automate your systems and do follow-ups better! Check out ProLine and use promo code “Dave50” for 50% off your first month’s service! Additional bonuses are available for the first 100 contractors who sign up for the newest version, which just launched on August 1, 2023!

 

Oct 27, 2023

Welcome to this episode of The Roofer Coach! My co-host, John DeLaurier, is not with us today because he is attending a seminar and learning cool, new stuff. I’m talking with one of our mastermind group members about why and when you might need an attorney when working with insurance companies. Join us to learn more!

 

Brian Huf is the owner of Modern Roofing Group in Denver, Colorado. We are getting Brian’s take on working with insurance companies and how he’s learned to make this relationship work. His attorney, Michelle Le, joins us to give valuable insight from her role in the process. She is the owner of her practice, the Law Offices of Michelle C. Le, and is licensed to practice law in four states: Texas, Colorado, Kansas, and Mississippi.

 

What you’ll hear in this episode:

  • What Brian gets out of our residential mastermind group at The Roofer Coach

  • Brian’s background and work as the owner of Modern Roofing Group

  • Michelle’s background and work as the owner of her law practice

  • What Brian sees as the problem AND the solution in working with insurance companies

  • How Brian gains the trust of the homeowner by being transparent and educating them about the roofing and insurance claim process

  • Why Brian works with Michelle to address problems when insurance companies don’t want to pay

  • How Brian works with insurance adjusters and gets paid

  • How Michelle works on a contingency fee agreement to get paid

  • What roofing contractors can do to improve their process and get paid

  • Brian’s recent rebrand and how it’s made him easier for people to find

Resources Mentioned:

Connect with Brian Huf: Modern Roofing Group website or text 720-334-3449

Connect with Michelle C. Le: The Law Offices of Michelle C. Le website or text 210-491-2054

Time is running out! Are you eligible for the Employee Retention Credit (ERC)? Visit www.rpcfinancial.com to find out!

Do you need help with your books? We have a certified Quickbooks pro who is waiting to help you! Email John or Dave or contact us on Instagram for more information!

Connect with John DeLaurier:  www.calldrr.com, Instagram, and Facebook

Connect with Dave via text message: (510) 612-1450

Let me know if you’d like to join one of our new Mastermind groups for contractors. Email me: dave@theroofershow.com or visit The Roofer Mastermind to sign up.

Download my FREE 1-Page Business Plan template at www.theroofershow.com.

Contact me about one-on-one coaching at www.theroofercoach.com.

We need reviews of the podcast! Please leave a five-star review. It matters!

Vetted Sponsors of the Roofer Show

Check out the programs that will help you gain confidence in your sales process, become a better leader, and build a winning sales team at Salestransformationgroup.com/roofershow

Tee up the sale and make a great first impression by having a friendly, professional receptionist answer your phone with Ruby Receptionists. Use this link for up to $150 off your first month’s service! get.ruby.com/theroofercoach

Be the modern-day contractor! We help you leverage technology to generate, organize, and maximize commercial roofing leads. Find out more about Peak Leads at Peakleads.io.

Automate your systems and do follow-ups better! Check out ProLine and use promo code “Dave50” for 50% off your first month’s service! Additional bonuses are available for the first 100 contractors who sign up for the newest version, which just launched on August 1, 2023!

Oct 20, 2023

Are you looking to grow your construction business, but hate bookkeeping and accounting? Are you skeptical about hiring any accountant for fear of embezzlement or being ripped off? If so, tune into today’s podcast to get quick and easy tips on how to turn a people-dependent money pit, into a process-dependent cash cow with today’s guest, Randal DeHart.

Listen to Randal and Dave discuss:

  • The difference between construction accounting and regular accounting

  • Differences between costs and expenses

  • 5 key performance indicators and setting up a dashboard

  • Why you should use QuickBooks

  • Easy tips to do your own accounting

  • Getting in touch with people to help you set up your dashboard

  • Top problems and causes for embezzlement

  • Setting up programs to avoid rip-offs

  • Being smart with your money

  • Getting involved with a bookkeeping company

  • The system Randal’s company uses

Business Quick Tip:

We found out that we were having a lot of customer callbacks on our work, at one point in our business. Most of the time it was a leak that was causing problems. We ended up developing The Perfect 10 Checklist and sent an inspector to the job site at the end of every job to assess how well the crew did the top 10 things that caused leaks. If they scored a Perfect 10, then the crew got a bonus. We were able to cut our callbacks by 90% with this simple checklist. It also cut our costs and improved customer satisfaction. It's a win-win. Go to the website to get the checklist and start implementing it!

Resources Mentioned:

Time is running out! Are you eligible for the Employee Retention Credit (ERC)? Visit www.rpcfinancial.com to find out!

Do you need help with your books? We have a certified Quickbooks pro who is waiting to help you! Email John or Dave or contact us on Instagram for more information!

Connect with John DeLaurier:  www.calldrr.com, Instagram, and Facebook

Connect with Dave via text message: (510) 612-1450

Let me know if you’d like to join one of our new Mastermind groups for contractors. Email me: dave@theroofershow.com or visit The Roofer Mastermind to sign up.

Download my FREE 1-Page Business Plan template at www.theroofershow.com.

Contact me about one-on-one coaching at www.theroofercoach.com.

We need reviews of the podcast! Please leave a five-star review. It matters!

Vetted Sponsors of the Roofer Show

Check out the programs that will help you gain confidence in your sales process, become a better leader, and build a winning sales team at Salestransformationgroup.com/roofershow

Tee up the sale and make a great first impression by having a friendly, professional receptionist answer your phone with Ruby Receptionists. Use this link for up to $150 off your first month’s service! get.ruby.com/theroofercoach

Be the modern-day contractor! We help you leverage technology to generate, organize, and maximize commercial roofing leads. Find out more about Peak Leads at Peakleads.io.

Automate your systems and do follow-ups better! Check out ProLine and use promo code “Dave50” for 50% off your first month’s service! Additional bonuses are available for the first 100 contractors who sign up for the newest version, which just launched on August 1, 2023!

Oct 13, 2023

What are the important considerations for roofers who want to move into the commercial space? Is it really that different from residential roofing? Many residential roofers want to transition into commercial roofing without being adequately prepared. Join us for a closer look in today’s show!

John and Dave begin with updates from DeLaurier Roofing in the wake of John’s recent two-week vacation. His business fared very well, thanks to his capable team and their implementation of the business plan. John and Dave welcome to the show Chris Pendergast of Peakleads, one of our show sponsors.

 

What you’ll hear in this episode:

  • A look at Chris’ background and his work at Peakleads

  • What it takes to transition from residential to commercial roofing

  • Why commercial roofing offers fewer leads, a longer time to get paid, and larger profit margins

  • Why relationships and visibility are key factors in the commercial roofing space

  • What it takes to gather data in the commercial roofing space

  • How to niche down and focus on one aspect of the commercial roofing market

  • Chris’ tips on best practices to maintain professionalism, build key relationships, and implement a service and maintenance strategy

  • How to identify the top 100 properties in your market and “contact them every single quarter, every single year, for the next five years.”

  • How marketing campaigns differ in the commercial roofing space

  • How Chris sees his success in ways that help him stand out from the competition

Resources:

Time is running out! Are you eligible for the Employee Retention Credit (ERC)? Visit www.rpcfinancial.com to find out!

Do you need help with your books? We have a certified Quickbooks pro who is waiting to help you! Email John or Dave or contact us on Instagram for more information!

Connect with John DeLaurier:  www.calldrr.com, Instagram, and Facebook

Connect with Dave via text message: (510) 612-1450

Let me know if you’d like to join one of our new Mastermind groups for contractors. Email me: dave@theroofershow.com or visit The Roofer Mastermind to sign up.

Download my FREE 1-Page Business Plan template at www.theroofershow.com.

Contact me about one-on-one coaching at www.theroofercoach.com.

We need reviews of the podcast! Please leave a five-star review. It matters!

Vetted Sponsors of the Roofer Show

Check out the programs that will help you gain confidence in your sales process, become a better leader, and build a winning sales team at Salestransformationgroup.com/roofershow

Tee up the sale and make a great first impression by having a friendly, professional receptionist answer your phone with Ruby Receptionists. Use this link for up to $150 off your first month’s service! get.ruby.com/theroofercoach

Be the modern-day contractor! We help you leverage technology to generate, organize, and maximize commercial roofing leads. Find out more about Peak Leads at Peakleads.io.

Automate your systems and do follow-ups better! Check out ProLine and use promo code “Dave50” for 50% off your first month’s service! Additional bonuses are available for the first 100 contractors who sign up for the newest version, which just launched on August 1, 2023!

Oct 6, 2023

 We’ve got a great show for you today with our returning guest, Tommy Mello. He is “The Home Service Millionaire” who joined us for Episode 281: How to Build a $100 Million Home Service Business. Tommy is the owner of A1 Garage Door Service, host of The Home Service Expert podcast, creator of the Freedom Conference, and author of Home Service Millionaire and his latest book, Elevate: Build a Business Where Everybody Wins

 

My co-host, John DeLaurier, and I are excited to welcome Tommy back to the show and hear his expert advice in today’s show! Join us!

 

What you’ll hear in this episode:

  • What we are noticing in the roofing market right now–and why now is NOT the time to cut your marketing budget

  • Highlights of the big milestones in Tommy’s business and personal life since his last show with us–and why he has made BIG changes

  • Why Tommy wrote his latest book, Elevate

  • Why having the “there just aren’t good people out there to hire” attitude means you, as a business owner, have poor leadership 

  • Why your company culture is an essential form of marketing

  • Where to find the best job recruits

  • How Tommy works to keep employees happy at his company and even offers an equity incentive program

  • How Tommy has saved millions by spending the money to rebrand

  • Tommy’s advice for contractors as the market slows down

  • Why profit is more important than revenue

  • “It’s all in the numbers!” (Tommy reviews the most important KPIs in your business and why you MUST know them!)

  • What Tommy would say to his younger self

  • An overview of the Freedom 2023 event in Orlando, Florida, on November 1-3

Resources:

Connect with Tommy Mello:

Website

Elevate book

The Home Service Millionaire book, The Home Service Expert podcast

https://tommymello.com/freedom

Time is running out! Are you eligible for the Employee Retention Credit (ERC)? Visit www.rpcfinancial.com to find out!

Do you need help with your books? We have a certified Quickbooks pro who is waiting to help you! Email John or Dave or contact us on Instagram for more information!

Connect with John DeLaurier:  www.calldrr.com, Instagram, and Facebook

Connect with Dave via text message: (510) 612-1450

Let me know if you’d like to join one of our new Mastermind groups for contractors. Email me: dave@theroofershow.com or visit The Roofer Mastermind to sign up.

Download my FREE 1-Page Business Plan template at www.theroofershow.com.

Contact me about one-on-one coaching at www.theroofercoach.com.

We need reviews of the podcast! Please leave a five-star review. It matters!

Vetted Sponsors of the Roofer Show

Check out the programs that will help you gain confidence in your sales process, become a better leader, and build a winning sales team at Salestransformationgroup.com/roofershow

Tee up the sale and make a great first impression by having a friendly, professional receptionist answer your phone with Ruby Receptionists. Use this link for up to $150 off your first month’s service! get.ruby.com/theroofercoach

Be the modern-day contractor! We help you leverage technology to generate, organize, and maximize commercial roofing leads. Find out more about Peak Leads at Peakleads.io.

Automate your systems and do follow-ups better! Check out ProLine and use promo code “Dave50” for 50% off your first month’s service! Additional bonuses are available for the first 100 contractors who sign up for the newest version, which just launched on August 1, 2023!

 

 

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